Hello everyone, I wanted
to tell you my business plan and see what you think?
We have been selling our landscape design software, Landscape Vision to the public since 2004, via my
website, www.landscapeyourvisions.net . We’ve done very well, but keeping
up with the many software products on the market is expensive, some with deep pockets, all with little to no interest in the retail garden industry. We're a small family run company, with a really good product, our reviews
strongly support this. We've been in the top 10 since 2005. We just can't compete with these big guns like Punch
Software for example.
We created our software
with the retail garden center in mind. We felt, and still feel they have
the most profit to gain by offering our software to their customers. Here's how
it works;
- Garden Center sells Landscape Vision to their customers
for $39.95
- Customer load image of their property into software
- Customer completes design
- Bring design and shopping list back to garden
center
- Customers purchases plants, mulch, gardening tools,
etc, etc, etc
- Garden center has endless opportunities to up sell,
walkways, pavers, outdoor living products
- Seeing the customer’s property allows the garden center
to make suggestions, offer design services and installations.
- Garden center rebates the customer the $39.95 if
customer spends X amount of dollars
We thought this was a home run. We
paraded it around to a several garden center shows, expensive shows, we had some
takers, we were happy with the progress, but we never got reorders. During our
on-site visits to these garden centers, we'd see our software, (then sold in CD
form) dusty on shelves, some had been watered. Many of the garden centers that
purchased the software didn't even have computers. Many saw our design software
as competition; they felt it would take away from the design service they
offered.
SO, we
want to try again. We’re hoping to find innovative garden centers.
We have two options;
- Same as above, garden center sells software, becomes our affiliate
- Below; Give our software to garden centers for flat fee.
- This time we offer the software via downloads.
- The garden center offers it for FREE to their
customers via a link on their website.
- Design and shopping list still come back to
garden center
- Garden center pays Landscape Vision a flat monthly fee
- The consumer provides Name/Address/Email garden center
has access to this info for marketing
- The software offered as a FREE product will drive
traffic to websites and brick and mortar
We'd also allow garden related
websites to participate. Creating a community of garden centers, products,
gardening info, discounts off gardening magazines, etc, all accessible to
consumers, who have downloaded Landscape Vision. Shared collected consumer info
with participates, creating a gardening community.
Well, tell me what you think?
Yvonne
landscapevisions@comcast.net
